Influencer partnerships take the idea of an old-school celebrity endorsement and place it into a modern-day (digitally-focused) content marketing campaign. These campaigns are usually collaborations between brands and influencers, but they can also include partnerships between two brands with complementary interests, or between brands and associations whose marketing strategy is aligned. Our hyper-targeted, hands-on approach has made this an impactful tactic for many of our clients — even those with very niche B2B audiences.